Slappa Studio is an internationally unrecognized and non-awarded design studio based in Stockholm, run by designer and art director Jenny Hedlund.

Hi! I’m Jenny – designer, art director and the brains behind Slappa™ Studio. I love making graphics that feel unexpected, good-looking and never boring.

I split my time between Gustaf Westman and my own projects at Slappa™ Studio, working mostly on identities, packaging and visuals across design, interiors, music, food and fashion. Obsessed with type, nostalgic references and anything bubblegum pink.

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EXPERIENCE

2023-now

graphic designer

2021-now

freelance designer

slappa studio

2021-2023

communication design

berghs soc

2022-2022

GRAPHIC DESIGN INTERN

madonna studio (Nordiska galleriet)

2019-2020

ELECTRONIC MUSIC PROD.

SAE INSTITUTE

2017-2017

DIGITAL DESIGN

MIAMI AD SCHOOL

2013+2016

FINE ARTS / PAINTING

PERNBY SCHOOL OF PAINTING

2010+2012

FINE ARTS / PAINTING

BASIS SCHOOL OF FINE ARTS

Hi! I’m Jenny – designer, art director and the brains behind Slappa™ Studio. I love making graphics that feel unexpected, good-looking and never boring.

I split my time between Gustaf Westman and my own projects at Slappa™ Studio, working mostly on identities, packaging and visuals across design, interiors, music, food and fashion. Obsessed with type, nostalgic references and anything bubblegum pink.

awards

“A scholarship to highlight two successful students, one from each year, who have consistently demonstrated significant innovation in their development as visual communicators and graphic designers during their period of study. The student should understand the importance of an integrated approach and demonstrate a strong sense of craftsmanship and finish. The student’s work should engage and inspire the viewer towards personal creativity and reflection.”

“An international competition that recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital and Commercial Photography. From over 900 entries, 50+ industry-leading judges have selected 184 Portfolios to showcase — Look no further than these creatives, the ones to watch out for.”

“Introducing the Berghs Team Awards — Celebrating Great Work from Super Teams. At Berghs, two values stand out. Firstly, we love great work that responds to problems in smart, human, and creative ways. Secondly, we love effective teamwork and collaboration that brings a range of perspectives to create great work”.

experience

freelance designer

slappa™ studio

2021-now

GRAPHIC DESIGNER

2023-now

communication design

2021-2023

graphic design intern

NORDISKA GALLERIET

2022-2022

ELECTRONIC MUSIC PROD.

SAE INSTITUTE

2018-2019

DIGITAL DESIGN

2017-2017

FINE ARTS / PAINTING

PERNBY SCHOOL OF ART

2013+2016

FINE ARTS / PAINTING

BASIS SCHOOL OF ART

2009+2011

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