Slappa Studio is an internationally unrecognized and non-awarded design studio based in Stockholm, run by designer and art director Jenny Hedlund.
Hi! I’m Jenny – designer, art director and the brains behind Slappa™ Studio. I love making graphics that feel unexpected, good-looking and never boring.
I split my time between Gustaf Westman and my own projects at Slappa™ Studio, working mostly on identities, packaging and visuals across design, interiors, music, food and fashion. Obsessed with type, nostalgic references and anything bubblegum pink.
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EXPERIENCE
2021-now
freelance designer
slappa studio
2021-2023
communication design
berghs soc
2022-2022
GRAPHIC DESIGN INTERN
madonna studio (Nordiska galleriet)
2019-2020
ELECTRONIC MUSIC PROD.
SAE INSTITUTE
2017-2017
DIGITAL DESIGN
MIAMI AD SCHOOL
2013+2016
FINE ARTS / PAINTING
PERNBY SCHOOL OF PAINTING
2010+2012
FINE ARTS / PAINTING
BASIS SCHOOL OF FINE ARTS
Hi! I’m Jenny – designer, art director and the brains behind Slappa™ Studio. I love making graphics that feel unexpected, good-looking and never boring.
I split my time between Gustaf Westman and my own projects at Slappa™ Studio, working mostly on identities, packaging and visuals across design, interiors, music, food and fashion. Obsessed with type, nostalgic references and anything bubblegum pink.
awards
Canon Graphic Design AwardPortfolio of the Year 2023
“A scholarship to highlight two successful students, one from each year, who have consistently demonstrated significant innovation in their development as visual communicators and graphic designers during their period of study. The student should understand the importance of an integrated approach and demonstrate a strong sense of craftsmanship and finish. The student’s work should engage and inspire the viewer towards personal creativity and reflection.”
D&AD New Blood Awards Portfolio Competition 2023
“An international competition that recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital and Commercial Photography. From over 900 entries, 50+ industry-leading judges have selected 184 Portfolios to showcase — Look no further than these creatives, the ones to watch out for.”
Berghs Team Awards
Best Craft 2023
Best Craft 2023
“Introducing the Berghs Team Awards — Celebrating Great Work from Super Teams. At Berghs, two values stand out. Firstly, we love great work that responds to problems in smart, human, and creative ways. Secondly, we love effective teamwork and collaboration that brings a range of perspectives to create great work”.