($$)™ Slappa Studio is an internationally unrecognized and non-awarded graphic design studio based in Stockholm, run by designer and art director Jenny Hedlund.

jenny@slappastudio.se
+46 (0) 70 881 82 00

VINYL, IDENTITY

2023

01

PACIFIC STATE

Vinyl design and identity to honor the iconic house track Pacific by 808 State (1989) and the era of Second Summer of Love.

Graphics

2024

02

GUSTAF WESTMAN LA POP-UP

Graphic print for Gustaf Westman’s pop-up at The Hunt Vintage Store in Los Angeles.

PACKAGING DESIGN

2024

02

GUSTAF WESTMAN FOR HIGHSNOBIETY

Superhero toy inspired packaging design for Gustaf Westman’s Spiky Cup, released online and at the Highsnobiety Berlin store in May 2024.

IDENTITY

2023

02

($$)™ SLAPPA STUDIO

Logo and graphics for Slappa Studio.

GRAPHICS

2022

03

GUSTAF WESTMAN OBJECTS®

Mixed graphics to promote furniture, objects and events by Gustaf Westman.

ILLUSTRATION + STORY

2023

04

GUSTAVO IN GREENLAND

Children’s book about an Inuit guinea pig living in Greenland. Story and illustrations made by me.

POSTER

2023

05

PAIMIO SANATORIUM

Poster design to celebrate the 90th anniversary of the Paimio Sanatorium, pay tribute to Alvar and Aino Aalto and highlight the design philosophy behind the building as a role model for the future.

PACKAGING DESIGN

2022

06

RYDBERGS®

Sub-brand identity and product line for Rydbergs. This project was a collaboration with Anton Ocampo, Axel Abrahamsson and Max Hallberg at Berghs SOC.

PLAYLISTS & COVERS

2022

08

SLAPPA SOUNDS

I have a huge passion for electronic music and spend a significant part of my free time searching and listening. As a hobby project, I curate playlists often focused on house and techno.

UI DESIGN

2022

09

THE FAT OF THE LAND

Website and graphics dedicated to the legendary album The Fat of the Land by The Prodigy, released by XL Recordings in 1997. This project was a collaboration with William Buller at Berghs SOC.

EDITORIAL

2022

10

SLAPPA LIFESTYLE MAGAZINE

Hedonistic lifestyle magazine featuring people, places, parties and pleasures.

TYPOGRAPHY

2022

11

FIRA SANS / FIRA CODE

Visual exploration of the Google Font typeface ’Fira’ designed by Erik Spiekermann.

about

I’m Jenny, a freelance designer and art director based in Stockholm. Open for work – contact me for anything cute, cool, crazy, sunny or funny ☺ → jenny@slappastudio.se

AWARDS

Canon Graphic Design Award
Portfolio of the Year 2023

“A scholarship to highlight two successful students, one from each year, who have consistently demonstrated significant innovation in their development as visual communicators and graphic designers during their period of study. The student should understand the importance of an integrated approach and demonstrate a strong sense of craftsmanship and finish. The student’s work should engage and inspire the viewer towards personal creativity and reflection.”

D&AD New Blood Awards
Portfolio Competition 2023

“An international competition that recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital and Commercial Photography. From over 900 entries, 50+ industry-leading judges have selected 184 Portfolios to showcase. — Look no further than these creatives, the ones to watch out for.”

Berghs Team Awards
Best Craft 2023

“Introducing the Berghs Team Awards — Celebrating Great Work from Super Teams. At Berghs, two values stand out. Firstly, we love great work that responds to problems in smart, human, and creative ways. Secondly, we love effective teamwork and collaboration that brings a range of perspectives to create great work”.

Experience

freelance designer

slappa™ studio

2021-now

GRAPHIC DESIGNER

2023-now

communication design

2021-2023

graphic design intern

2022-2022

GRAPHIC DESIGN INTERN

2022-2022

ELECTRONIC MUSIC PROD.

SAE INSTITUTE

2018-2019

DIGITAL DESIGN

2017-2017

FINE ARTS / PAINTING

PERNBY SCHOOL OF ART

2013+2016

FINE ARTS / PAINTING

BASIS SCHOOL OF ART

2009+2011

Slappa Studio is an internationally unrecognized and non-awarded design studio based in Stockholm, Sweden.

jenny@slappastudio.se
+46 (0) 70 881 82 00

PACIFIC STATE

Vinyl design to honor the iconic house track Pacific by 808 State (1989) and the era of Second Summer of Love.

VINYL

2023

01

GUSTAF WESTMAN LA POP-UP

Graphic print for Gustaf Westman’s pop-up at The Hunt Vintage Store in Los Angeles.

packaging design

2024

02

GUSTAF WESTMAN FOR HIGHSNOBIETY

Superhero toy inspired packaging design for Gustaf Westman’s Spiky Cup, released online and at the Highsnobiety Berlin store in May 2024.

packaging design

2024

02

SLAPPA STUDIO™

Visual identity and graphics for Slappa Studio.

LOGO AND IDENTITY

2023

02

RYDBERGS®

Sub-brand identity and product line for Rydbergs. This project was a collaboration with Anton Ocampo, Axel Abrahamsson and Max Hallberg at Berghs SOC.

Packaging design

2022

03

PAIMIO SANATORIUM

Poster design to celebrate the 90th anniversary of the Paimio Sanatorium, pay tribute to Alvar and Aino Aalto and highlight the design philosophy behind the building as a role model for the future.

POSTER

2023

04

SUSTAINLAB

Visual identity for the sustainability management platform SustainLab. This project was a collaboration with Anton Ocampo, Axel Abrahamsson and Issa Kram at Berghs SOC.

IDENTITY

2022

05

SLAPPA SOUNDS

I have a huge passion for electronic music and spend a significant part of my free time searching and listening. As a hobby project, I curate playlists often focused on house and techno.

PLAYLISTS AND GRAPHICS

2022-2023

06

FIRA SANS / FIRA CODE

Visual exploration of the Google Font typeface ’Fira’ designed by Erik Spiekermann.

TYPOGRAPHY

2022

07

THE FAT OF THE LAND

Website and graphics dedicated to the legendary album The Fat of the Land by The Prodigy, released by XL Recordings in 1997. This project was a collaboration with William Buller at Berghs SOC.

UI DESIGN

2023

08

GUSTAF WESTMAN®

Mixed graphics to promote furniture, objects and events by Gustaf Westman.

GRAPHICS

2022

09

GUSTAVO IN GREENLAND

Children’s book about an Inuit guinea pig living in Greenland. Story and illustrations made by me.

STORY + ILLUstration

2022

10

SLAPPA LIFESTYLE MAGAZINE

Hedonistic lifestyle magazine featuring people, places, parties and pleasures.

EDITORIAL

2022

11

ABOUT

EXPERIENCE

I'm Jenny, a designer and art director based in Stockholm. Open for work – contact me for anything cute, cool, crazy, sunny or funny. jenny@slappastudio.se / +46(0)708818200

2023-now

graphic designer

2021-now

freelance designer

slappa studio

2021-2023

communication design

berghs soc

2022-2022

GRAPHIC DESIGN INTERN

2022-2022

GRAPHIC DESIGN INTERN

2019-2020

ELECTRONIC MUSIC PROD.

SAE INSTITUTE

2017-2017

DIGITAL DESIGN

MIAMI AD SCHOOL

2013+2016

FINE ARTS / PAINTING

PERNBY SCHOOL OF PAINTING

2010+2012

FINE ARTS / PAINTING

BASIS SCHOOL OF FINE ARTS

© Slappa Studio 2024