Slappa Studio is an internationally unrecognized and non-awarded graphic design studio based in Stockholm, run by designer and art director Jenny Hedlund.
ARKETYP®
2025
01
Arketyp® — Adam Olenius
Art direction and title design for Lila Regn and Malin Ibland – two singles by Adam Olenius, released via Swedish label Arketyp®.
gustaf westman
2025
02
Gustaf Westman x IKEA
Meatball Plate manual and product posters for Gustaf Westmans IKEA Collection.
gustaf westman
2025
03
Gustaf Westman x Mercedes-Benz
Mixed graphics for Gustaf Westman x Mercedes-Benz park inspired pop-up in London.
gustaf westman
2024
04
GUSTAF WESTMAN FOR HIGHSNOBIETY
Packaging design inspired by classic action figure boxes, created for Gustaf Westman’s Spiky Cup. Released online and at Highsnobiety’s Berlin store in May 2024
TRAINING ADVSR
2023
05
TRAINING ADVSR
Art direction and visual identity for TRAINING ADVSR, the trainer persona of Andreas Almkvist. As the name suggests, TRAINING ADVSR breaks away from the stereotypical, sleepy personal trainer profile. Inspired by sci-fi aesthetics and the relentless, inhuman feel of the Terminator, the identity creates a cold yet ironic presence.
hom3spac3
2024
06
HOM3SPAC3
Art direction and visual identity for Hom3spac3 –a furniture brand founded and designed by me and Jone Skarbøvik in 2024.
Hom3spac3 crafts streamlined, flat-pack furniture rooted in Scandinavian simplicity—designed to suit evolving spaces. Our pieces center around timeless wooden frames built to last, topped with interchangeable surfaces that let you refresh the look and feel over time. Thoughtful craftsmanship, carefully sourced materials, and effortless assembly are at the heart of everything we do.
gustaf westman
2025
07
Gustaf Westman x Feeld
Poster, instruction and logo for Gustaf Westmans customizable bed Loopy Bed.
VUZEE®
2024
08
VUZEE®
Art direction and visual identity for VUZEE®, a progressive optical service that transforms your sunglasses into custom prescription eyewear.
The visual language reflects the brand’s sense of innovation, speed, and forward-thinking attitude, creating a bold and energetic identity that embodies progress and confidence.
collaboration
2023
09
RYDBERGS®
Sub-brand identity and product line for Rydbergs. This project was a collaboration with Anton Ocampo, Axel Abrahamsson and Max Hallberg at Berghs SOC.
Brief: Create a product line that establishes Rydbergs as a brand that appeals to the younger generation.
Insight: We have seen an increase in the interest of cooking authentic and well-made food among the younger generation. To make stock from scratch is complicated and often very time-consuming. Today, pre-made stock is sold in boring cubes, which isn’t very inspiring.
Solution: We need to make it easier for the younger generation to cook authentic food by giving the pre-made stock options more of a soul. That’s why we created a sub-brand for Rydbergs with pre-made stocks based on food waste with an identity and packing that has a lot of human presence.
gustaf westman
2024
10
GUSTAF WESTMAN IN NEW YORK
Mixed graphics for Gustaf Westmans museum-inspired pop-up in New York 2024.
PERSONAL PROJECT
2017
11
GUSTAVO IN GREENLAND – CHILDREN'S BOOK
A self-written and illustrated children’s book about Gustavo, an Inuit guinea pig living in Greenland. On his way to meet visiting friends from Costa Rica, an unexpected adventure unfolds.
GUSTAF WESTMAN
2025
12
GUSTAF WESTMAN – CHUNKY TUMBLER
Packaging design for Gustaf Westman’s Chunky Tumbler, inspired by the maximalistic aesthetics of cereal and milk packaging.
PERSONAL PROJECT
2023
13
PACIFIC STATE
Vinyl design and identity to honor the iconic house track Pacific by 808 State (1989) and the era of Second Summer of Love.
Slappa Studio is an internationally unrecognized and non-awarded design studio based in Stockholm, run by designer and art director Jenny Hedlund.
Arketyp® — Adam Olenius
Art direction and title design for Lila Regn and Malin Ibland — two singles by Adam Olenius, released via Swedish label Arketyp.
ARKETYP®
2025
01
Gustaf Westman x IKEA
Meatball Plate manual and product posters for Gustaf Westmans IKEA Collection.
gustaf westman
2025
02
Gustaf Westman x Mercedes-Benz
Mixed graphics for Gustaf Westman x Mercedes-Benz park inspired pop-up in London.
gustaf westman
2025
02
Gustaf Westman x Highsnobiety
Action figure inspired packaging design for Gustaf Westman’s Spiky Cup, released online and at the Highsnobiety Berlin store in May 2024.
GUSTAF WESTMAN
2024
03
TRAINING ADVSR
Art direction and visual identity for TRAINING ADVSR, the trainer persona of Andreas Almkvist. As the name suggests, TRAINING ADVSR breaks away from the stereotypical, sleepy personal trainer profile. Inspired by sci-fi aesthetics and the relentless, inhuman feel of the Terminator, the identity creates a cold yet ironic presence.
training advsr
2024
04
Hom3spac3 – Furniture brand
Art direction and visual identity for hom3spac3 – a furniture brand founded and designed by me and Jone Skarbøvik in 2024.
Hom3spac3 crafts streamlined, flat-pack furniture rooted in Scandinavian simplicity—designed to suit evolving spaces. Our pieces center around timeless wooden frames built to last, topped with interchangeable surfaces that let you refresh the look and feel over time. Thoughtful craftsmanship, carefully sourced materials, and effortless assembly are at the heart of everything we do.
personal project
2024
05
Gustaf Westman x Feeld
Poster, instruction and logo for Gustaf Westmans customizable bed Loopy Bed
GUSTAF WESTMAN
2025
06
VUZEE®
Art direction and visual identity for VUZEE®, a progressive optical service that transforms your sunglasses into custom prescription eyewear.
The visual language reflects the brand’s sense of innovation, speed, and forward-thinking attitude, creating a bold and energetic identity that embodies progress and confidence.
VUZEE®
2024
07
Rydbergs®
Sub-brand identity and product line for Rydbergs. This project was a collaboration with Anton Ocampo, Axel Abrahamsson and Max Hallberg at Berghs SOC.
Brief: Create a product line that establishes Rydbergs as a brand that appeals to the younger generation.
Insight: We have seen an increase in the interest of cooking authentic and well-made food among the younger generation. To make stock from scratch is complicated and often very time-consuming. Today, pre-made stock is sold in boring cubes, which isn’t very inspiring.
Solution: We need to make it easier for the younger generation to cook authentic food by giving the pre-made stock options more of a soul. That’s why we created a sub-brand for Rydbergs with pre-made stocks based on food waste with an identity and packing that has a lot of human presence.
RYDBERGS®
2023
08
Gustaf Westman — New York Pop-up
Graphics for Gustaf Westman’s museum-inspired pop-up in New York 2024.
GUSTAF WESTMAN
2024
19
Gustavo in Greenland – Children's book
A self-written and illustrated children’s book about Gustavo, an Inuit guinea pig living in Greenland. On his way to meet visiting friends from Costa Rica, an unexpected adventure unfolds.
PERSONAL PROJECT
2017
10
Gustaf Westman – Chunky Tumbler
Packaging design for Gustaf Westman’s Chunky Tumbler, inspired by the maximalistic aesthetics of cereal and milk packaging.
GUSTAF WESTMAN
2025
11
Pacific State
Vinyl design and art direction to honor the iconic house track Pacific by 808 State (1989) and the era of Second Summer of Love.